Masters in Marketing in Canada

Marketing in Canada

Masters in Marketing in Canada

Marketing is a booming career in today’s digitalized world. There are no boundaries to advertising today with the increased use of social media and the web. Masters in marketing in Canada is primarily intended for those students who want to gain deep knowledge of business, market research, & advertising. Studying Marketing Masters in Canada can open up a number of job prospects for graduates. The marketing sector can ensure a stable and promising future for you with high career growth. Pursuing a Master’s in Marketing can be a very profitable option for your career and work life. So, if you are aspiring to make your career bright in the marketing field, this blog is for you. This blog post covers every aspect of Masters in Marketing in Canada right from eligibility, cost, scholarship, tuition fees, and job prospects after that. Check this blog!

Why Study in Canada?

  • Academic Excellence
  • Skill-development focus
  • Earn while you learn
  • Affordable education
  • Safe and peaceful life
  • Opportunity to Immigrate

Why Study Masters in Marketing in Canada?

Canada is witnessing tremendous growth in the marketing sector. Let’s see the top reasons to Study Master in Marketing in Canada:

  1. Employment Opportunities: Marketing & advertising will emerge as the largest growing sector in Canada by the end of 2023. It is predicted that the employment growth rate in the marketing sector will be around 19% by 2029. So, Master’s in Marketing will open up innumerable job opportunities for you.
  2. Quality of Life: Canada is consistently ranking in the first position for the last few years in the quality of education and life. For its quality of life, it is labeled as the best across the globe. For all of its best quality of life & education, Canada is attracting more & more International Students.
  3. Other Advantages:  The Tuition fees in Canadian universities & colleges are comparatively lesser than in other English-speaking nations. Apart from this, Canadian universities also offer scholarships & financial aid.

Masters of Marketing in Canada: Eligibility Criteria

  • Bachelor’s degree: Completed 3 or 4-year graduation from a recognized board or university.
  • Work Experience: If the Bachelor’s degree is not 4 years then the relevant work experience can be considered.
  • GMAT or GRE Scores: Not all, but most of the universities in Canada require GMAT or GRE scores for admission to Masters in Marketing in Canada.
  • English proficiency test scores: Applicants have to submit IELTS/TOEFL scores to prove their proficiency in English.

Documents Required

  • Academic mark sheets
  • Latest CV/Resume
  • Work Experience Letter
  • SOP (Statement of Purpose)
  • IELTS/TOEFL score sheets
  • GRE/GMAT score sheets

Difference between MSc in Marketing and MBA in Marketing

Getting admission to MSc in Marketing is much easier in comparison to MBA in Marketing. MSc in Marketing is more research-driven and is intended for those students who want to go into academics and pursue Phd after that. They study and research in-depth consumer behavior and market strategies. They also do research on brand management, branding & consumer behavior. Whereas in the case of MBA (Marketing), students learn about brand management, advertising, market research & digital marketing.

Masters of Marketing in Canada: Tuition Fees & Course Duration

UniversityCourse NameDurationFull-course Fee 
University of TorontoMaster in Business Administration2 Years1,34,000(CAD) (approx.)
University of British ColumbiaMaster of Business Administration16 months67,500(CAD) (approx.)
McGill UniversityMaster of Business Administration (Marketing)12 months99,000(CAD) (approx.)
Western University – Ivey Business SchoolMaster of Business Administration (Marketing)12 months72,000(CAD) (approx.)
University of AlbertaMaster of Business Administration1 year28,000(CAD) (approx.)
Queen’s UniversityMSc in Marketing2 years80,000(CAD) (approx.)
York UniversityMaster of Marketing (MMKG)1 year84,000(CAD) (approx.)
Concordia UniversityMSc in Marketing20 months32,000(CAD) (approx.)
McMaster UniversityMPP in Digital Society12 months55,500(CAD) (approx.)

Scholarships Available

International students can take the benefits of scholarships. Canada offers some of the best scholarships in the world that can benefit financially weak students and take off their financial burden from them.

ScholarshipUniversityAward (approx.)
Community Impact ScholarshipUniversity of British Columbia$5,000 – $10,000
Ontario Graduate ScholarshipAll the universities in Ontario$11,000
Global Business Leader of Tomorrow ScholarshipUniversity of British Columbia$10,000 – $15,000 
International President’s Entrance ScholarshipWestern University$50,000 is awarded as $20,000 in year one and $10,000 each year in years two through four.
Master’s Academic Excellence ScholarshipUniversity of ConcordiaA $2,500 stipend is given to full-time graduate students
President’s ScholarshipUniversity of Guelph$42,000
Dean’s ScholarshipUniversity of Saskatchewan$18,000 in Masters for two years

Top Universities to Study Marketing Masters in Canada

UniversityQS World University Ranking 2022
University of Toronto, Toronto32
University of British Columbia, Vancouver36
McGill University, Montreal50
Western University – Ivey Business School, London, Canada73
University of Alberta, Alberta123
Queen’s University, Kingston132
York University, Toronto139
University of Calgary, Calgary201
Concordia University, Montreal251
McMaster University, Hamilton300

Top Universities to Study MBA in Marketing in Canada

University/InstituteDurationTuition Fees (CAD) (approx.)
Smith School of Business1-2 years102,000
DeGroote School of Business20 months86,000
Schulich School of Business2 years107,000
Ivey Business School1 year83,500
Lazaridis School of Business & Economics1 year74,500

Popular Courses in Masters of Marketing in Canada

  • Marketing – Research and Analytics
  • PR, Marketing, and Strategic Communication Management
  • Marketing – Digital Engagement Strategy
  • Advertising – Media Management
  • Marketing Management
  • Advertising – Creative and Digital Strategy

Master of Marketing in Canada: Job Prospects

Masters of Marketing offer bright career opportunities for International Students and innumerable job openings. The average entry-level salary remuneration for MSc (Marketing) graduates varies between 40,000 USD to 80,000 USD. Let’s see some of the popular job openings for Marketing Masters in Australia graduates:

PositionAverage Salary (per annum) 
Marketing Manager75,000(CAD) (approx.)
Advertising & Promotions Manager40,000(CAD) (approx.)
Market Research Analyst78,000(CAD) (approx.)
Quality Management58,000(CAD) (approx.)
Sales Manager45,100(CAD) (approx.)
Financial Research Analyst70,000(CAD) (approx.)
Quality Management officer60,000(CAD) (approx.)


Pursuing a Masters in Marketing in Canada can open up a vast amount of career opportunities for you & ensure a safe and stable future with good career growth. Students get knowledge about sales, marketing fields, executive and leadership management skills, consumer trends, product management, marketing strategies, and market research in a number of industries. Hope this article will help you in making the finest decision of your life. If you have found this blog post useful, please share this post and drop a comment!

Read More- Best Courses to Study in Canada for Masters

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